The Rasor Way

The Rasor Insurance Way – Our Differentiator

Rasor Insurance was founded by Cleve Rasor in April of 2002. Cleve is a 5th generation resident of Collin County who grew up on his family ranch in Celina, TX. Cleve graduated High School from Celina in 1993 where he played football and ran track for the Bobcats. He graduated from Tarleton State University in 1997 and New Mexico State University in 1999 with degrees in agriculture.

Although Cleve’s passion has always been ranching, he decided to start a career in the insurance industry shortly after graduating from college. He started out working at Farm Bureau where he sold life and farm & ranch insurance. It was during his first year of insurance when he realized that he was really good at this and decided to go out his own.

Cleve’s first insurance business venture was as an Allstate franchisee in Prosper, TX. Within the first few months he realized that this captive model of doing business was not adequate for serving his customers the way he wanted to. Numerous customers would call with insurance request that he simply could not accommodate because he was trapped into the captive market. He simply was only able to offer one product. Needless to say, this got old in a hurry.

After spending nearly 3 years in the captive insurance agency model, Cleve had a vision. He had seen the inadequacies’ of this model and was 100% convinced that the independent insurance agency model was the best.

There would be no more having to tell the customer that he could not offer them insurance because he didn’t have a market for them. Finally, he could search the market place and give his customers a variety of options to suit each unique and individual situation.

Today, Rasor Insurance is about to enter their 20th year in business and our desire is be distinctively different from the rest of our competition. We do this by starting with understanding our client’s needs first. We don’t simply gather personal information and spit out a quote. We have a team of personal advisors right here in Celina who strive to build enduring client relationships based upon integrity, experience, and trust. They also provide accurate information, to help our clients make informed decisions to minimize their risk and financial exposure. Most consumers never see or hear from their advisors (or don’t have one). However, here at Rasor Insurance, our goal is to keep an open door policy, and educate our clients as often as possible. One way we do this is by providing educational programs for the community with posts on social media and emails updates from time to time. We make a concerted effort raise our client’s awareness about all the possible risks that could impact their personal or business investments.